CEO – Kohashi Yasunari
Braveridge was established in 2004. Since the establishment, we have not changed our commitment to development and manufacturing. We are facing continuous challenges even with our broad knowledge gained from experiences working abroad as well as in Japan. Our production has shifted to Japan since 2008, and by 2009 all our product assembly moved to Japan. In 2013, we started operating our own factory and signed a contract with Apple Inc. for MFi Manufacturing License (iAP2/Lightning connector license). Competing with low cost China production, we are combining our efforts to bring the best out of our development and manufacturing expertise in Japan.
I believe our industry’s future generations will only survive with “products materialized from planner’s firm intentions”. To achieve such strong will, industrial design, mechanical design, electrical design, software design, manufacturing technology and factories must concurrently work closely together, otherwise materialization will not be possible. We are confident that we can offer more than what customers request utilizing our expertise. Starting from the planning stage, we combine our knowledge to solve any issues only to reach mutual goals. We are strongly feeling the wave for venture companies launching new business through Bluetooth®︎LE, and we are grateful to be able to become their support.